Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Sunday, January 2, 2011

a personal detail too far?

OK, so it's not too 'personal', it's the name of my employer - but why does KLM want it on my registration for their 'Flying Blue' programme? OK, I will accept that most of my flights with them over the years have been on business, but it is me that is the member, not my employer. And ask, by all means, but don't make it mandatory. Oh, yes - and what if I'm self employed? Or retired? 

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