These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Wednesday, January 19, 2011

getting a relationship off on the wrong foot

I bought a rather splendid shemagh from the emilitary.co.uk website. The site was OK, the price right and the postage free. So I placed an order and the scarf arrived within a few days. So far so good. However, I did have to register on the site to place the order - and so received this email. It was friendly, it was trying to develop a relationship with me. It was promoting their SMM efforts. 

So why was it signed by '4sg Ltd, Store Owner' and not a real person?

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