I bought a rather splendid shemagh from the emilitary.co.uk website. The site was OK, the price right and the postage free. So I placed an order and the scarf arrived within a few days. So far so good. However, I did have to register on the site to place the order - and so received this email. It was friendly, it was trying to develop a relationship with me. It was promoting their SMM efforts.
So why was it signed by '4sg Ltd, Store Owner' and not a real person?

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