Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Wednesday, January 19, 2011

unsubscribing - with a hidden message

As I have commented in recent entries, I have been switching my email address for a lot of my incoming mailings. In some instances I simply cancelled my subscriptions - this one from contactforlenses being an example.

The 'thank you' element is OK [though it could be better], it is that last bit that is confusing. Does it make any sense to you? Furthermore, if you were a bit wary, the web page which carried it was on the domain cts.vresp.com. Now, I know that will be the email provider for contactforlenses - but for the uninitiated it only adds to the uncertainty.

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