Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Monday, January 3, 2011

updates are not optional

Even broadcasters of long standing like the BBC can, it seems, be guilty of poor content management. 
 
In this case their iPlayer offering for the popular 'Pick of the Pops' programme states that it is presented by Dale Winton. This despite the accompanying picture being of Tony Blackburn - who took over the show two months previously.

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