Monday, May 28, 2018

Saga … how to win leads but lose customers

It's that time of year when  need to renew my car insurance. Obviously, I had a shop around online to see if there was a better deal than the renewal quote from my current insurer.

One such potential provider was Saga. Some way into the 'customer details' form I came across this ...


Now ... it is an old sales trick to offer the customer two alternatives knowing that whichever the customer picks, you make a sale. But really - lots of emails in your inbox from Saga or just a few is not an option. Where is the 'none' choice?

 Just out of interest, I clicked on 'insurance', and got this ...


Yep, to stop the emails you have to ring them up [actually, you don't - all marketing emails must have an 'unsubscribe' option included within them, but that's not the point].

A couple of additional things to note here:

1 Check out just what percentage of TV ads are for insurance price comparison sites or insurance companies - there is a lot of money spent to get people to visit websites where they can ask for a quote. If the above happens, all of that money is wasted.

2  I'm already a customer of Saga for another insurance product - they already send me marketing communications. So why didn't their software recognise me when I was filling in this form?

Oops, nearly forgot the main message of this posting - particularly for Saga - I stopped my request for a car insurance quote at that point.

Saturday, March 17, 2018

Adidas: can I introduce you to segmentation ...

Forget digital. Forget programmatic. Forget artificial intelligence.

I got this ad in an email...


A) The only thing I have bought from adidas is from their 'classic' range.

B) What makes adidas think I'm in the target segment for this product anyway?

Saturday, March 10, 2018

Email ... still a third class citizen

Seven - yes, 7 - working days to respond. And that was after spending nearly an hour to find an email address on the site [it became a challenge].

And check out the broken image.

Oh, and if you didn't know, The Google Digital Garage is the home of Google's digital marketing training/qualification.

Ho hum



Sunday, March 4, 2018

Wednesday, January 31, 2018

Bribery and corruption? II

More by way of 'paying for a review' ... and another example 'what's to review?' 

It's a water filter - it filtered the water


Tuesday, January 16, 2018

Bribery and corruption?

Give us feedback and we will pay you for it. 

I bought an adidas jacket last week and received this email today.

Is this an ethical way of collecting reviews?