Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Sunday, December 20, 2009

hey Newcastle Airport - it's snow joke

Today we fly off for our winter holidays. And last night it snowed. Again. Its been snowing since Thursday. So I go to the website of Newcastle Airport - from where we fly in a few hours time.

Now, I would expect I am not the only person concerned about their flight today - the radio is talking of flight delays around the country. And these are the homepage, the flight information page and the arrival and departures page from the airport's website. You will note how two of them have ads in prominent places - what you will not see is any kind of announcement about the state of the runway, and whether or not flights are operating as normal. Checking the 'departures' page would suggest everything is OK. Replacing those ads with a nice clear message [everything Ok, flights delayed, check-in on time, whatever] for a couple of hours would have been good customer service.
And no, it being Sunday morning is not an excuse for those responsible for web content not being at work is NOT an excuse.


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