These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊
Showing posts with label Blackpool FC. Show all posts
Showing posts with label Blackpool FC. Show all posts

Wednesday, November 16, 2011

just the ticket. not

At the beginning of the year I posted register - just to check availability complaining that I had to register on the Blackpool FC website just to see if there were any tickets still available for a match. Welllll ... that's not the end of the issue, because yesterday I received this email:

Now, I'm pretty sure that somewhere in the registration there was small print saying they could contact me with marketing offers [I can't remember if the was a tick-box to opt out], so this isn't illegal - but it is very bad practice to send direct marketing emails out on a 'cc' basis so that all of the recipients can see all of the emails addresses of all of the other recipients. I would be really surprised if my address - along with around 300 others isn't already doing the spam rounds as I type.
 
Oh, and by the way ... related to my original posting - take a look at the greeting on the email: 'dear BFC season ticket holder' - clearly I am not.