Anyone who has attended one of my sessions [education or training] will have heard me rant about organizations employing techies to do online marketing jobs [see: what is it with me and 'IT'? and what is wrong with e-marketing].
Well, here is an example of a company that puts round pegs in round holes. It is no coincidence that said firm is really good at e-commerce. Click here to see the ad that notonthehighstreet.com put out to recruit new staff - give it a while to open, I made the quality high for clarity.
In particular, notice how the 'techie' job [web developer] emphasizes usability and not just 'Flash'-type visual eye-candy and that the value of textual content is recognized by employing specialist copy writers. Oh yes - and they will be managed by a marketer. Hurrah.
Well, here is an example of a company that puts round pegs in round holes. It is no coincidence that said firm is really good at e-commerce. Click here to see the ad that notonthehighstreet.com put out to recruit new staff - give it a while to open, I made the quality high for clarity.
In particular, notice how the 'techie' job [web developer] emphasizes usability and not just 'Flash'-type visual eye-candy and that the value of textual content is recognized by employing specialist copy writers. Oh yes - and they will be managed by a marketer. Hurrah.
