The headline of the article - in reality, it was an ad for a podcast interview - said "2 Bootstrapped D2C Brands, 1 CEO"*. However, when I read the content it was about a business that buys in products then sells them online. This is online retailing [e-commerce] IT IS NOT D2C. D2C is when a manufacturer/producer sells products direct to the end consumer ie without a third party being involved.
As far as I am concerned everyone that is involved in the business and article does not have knowledge of what marketing really is.
*Note: I'm not adding a link to the article as I don't think it's worth your time reading it.
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