These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Tuesday, June 23, 2026

Know your subject

 I find this frustrating. The folk writing this stuff should know that ‘marketing’ and ‘advertising’ are NOT the same thing.



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