These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Sunday, June 28, 2026

influence?

I just watched a video on YouTube in which a bloke went around a number of campervans, giving a short review of each eg price, size, how many berths, shower etc. He offered no opinion other than comments such as 'the kitchen area is rather small' that is; statements of facts. 

In my eyes he was presenting the video ... but he was billed as an influencer.

He didn't influence me ... the facts did. 

Ho hum.

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