These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Sunday, June 21, 2026

why bother?

I'm not sure where to start with this email 'advert'. 

1 I'm of an age that my own father is long gone.

2 I'm not a father. Furthermore, it might be upsetting for a father who has lost a child - or a man who wanted, but couldn't have, a child.

3 The prices are in dollars. It is a US company, but I bought a product in pounds from the company's UK outlet.

4 The products being sold are firmly in the 'one-off' category of purchase. How many motorhomes does the average person have? Even if the answer is not 'none' - few [any?] has more than one, so why buy two reversing cameras?




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