These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊
Showing posts with label online booking. Show all posts
Showing posts with label online booking. Show all posts

Thursday, November 13, 2008

not quite joined-up thinking

As you can tell from the two previous entries - I am going on holiday next month. The trip is booked with Thomson Holidays - no problems there, we've been away with them for the last four years. Like most [all?] airlines they offer seats with extra legroom at at extra cost, so I thought I would ring up and see what was available.

Now this has never been available online with Thomson [why not, KLM have been doing it for years?], but there did used to be 'maps' of the aircraft seat configuration so that you could at least see where the seats were. But no, these have disappeared from the website.

So I rang the number - and at 10p a minute listened to an announcement [call monitored for quality etc] that included the message that I could "... manage my itinerary online .... including flight details ... and seats".

So I put down the phone and went to the website. And guess what, there is nothing on the website where I can perform this function. Or if there is a link to such a section, I couldn't find it [I think you can assume I know my way around a website]. The relevant page is shown below, I clicked on every one of the links - and many links on those links.
So I rang back, and pressed the option for talking to a person to book the seat. When they answered I asked for details of the 'online management' - but the mere mention of that new-fangled geek-only interwebbysuperhighnetty thing threw the call-centre operative into a tizzy which resulted in some confusing stuff about websites which was, well, rubbish [again dear reader, you can assume I know a little about the Internet] before I was informed that the facility was only for 'scheduled' flights, not package bookings. Strange, the phone number is the same - and how did that pesky website know that I was a 'package' traveller and so not show me any links to the seat choice section?

To cap this all off - the 'system' was down and the operative could not book my seat and "could I ring back tomorrow"? Hmmm, another eight minute call at 10 pence a minute. This holiday gets more expensive by the [10p] minute. Haaarrrumph.

Wednesday, February 13, 2008

some good - but the riff-raff are at the back of the plane

Some good and some bad from this flight booking with United Airlines.

Bad : As I had followed a link from a search engine, I didn't realise I was on the USA site - and it let me get all the way to entering my address before I found I was in the wrong place ... BUT, why was there no link to allow me to 'transfer' my booking form to the UK site? I had to start from scratch on the UK site.

Bad : On the US site I could select - at extra cost - seats at the front of the plane which had extra leg room. No such option for us colonial cousins on the UK site. So, [a] I feel a bit like I ain't good enough for the posh seats, and [b] I was willing to pay the extra - so UA, that's 34 dollars you haven't got in your bank account for the next few months.

Good : I liked the 'download to calendar' option on the confirmation web page. If I used one, I could have dropped the date into my Outlook/Google etc calendar on my computer.Bad : I know it is a US company, but the site is their UK offering - and we spell 'travelled' properly [with two 'L's].

Good & Bad : The confirmation email [good] included the following [bad]
Yup .. that isn't a domain name / URL