Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Monday, December 22, 2025

AI - just marketing jargon?

 In the book I explain that AI is the top of the pyramid of machine learning - and not everything called AI is actually artificial intelligence. This promotional message emphasizes the AI element ... and yet the technology product is little more than a basic search algorithm, maybe machine learning - but not artificial intelligence.



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