Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Monday, December 8, 2025

unusual ... but good practice

 I just made an online purchase which required personalization [a picture on a mug]. One of the questions I was asked subsequently was 'is there a specific date you want the product by?'  I answered 'no' because, well, I'm in no rush for it. 

So why ask? I guessing, but it could be that the company will be busy in the next couple of weeks meeting Christmas present orders, so perhaps mine won't be a priority. They will still need to meet 'normal' delivery dates [which are usually very quick] but at the same satisfy customers who - let's face it - have left their order late in the month.


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