Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Sunday, December 28, 2025

Bargain ... or not?

 Premier Inn's adverts appear quite often on here - which is a shame because I like the hotels and are often my first go-to when on my travels. However, unless I've got somewhere to go [in the next few months] and I can book it in the next couple of weeks* - and so save 15% - is saving around £30 on a £200 booking enough to prompt me to go somewhere based purely on that saving? No, is the rather obvious answer.

* I'm a regular traveller, but circumstances dictate that exact dates are fluid, so I can rarely book far in advance.



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