I'm all for Christmas greetings from brands - if they get it right. This one is pretty good - but not beyond criticism.
First off: it's a Christmas card - does it really need the 'book now' link at the top. It kind-of cheapens the message into being a promotion.
Second: the message. It's OK as far as it goes I suppose - but will everyone be looking forward to 'fun, joy and merriment'? I will, as it happens, but I know of many who [for a variety of reasons] will not.
Finally: if you want me to be full of 'fun, joy and merriment' then it probably means I will be celebrating Christmas - not the season. Re-read my comments and the actual image. I mention Christmas, the message doesn't. Gets a bit confusing doesn't it? Maybe more than one message is required instead of the same one for everyone who has stayed in one of their hotels in 2025?

No comments:
Post a Comment