These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Tuesday, March 24, 2026

as clear as green and white

OK, so maybe it's a problem for those who are a little later in life - but it is a usability issue caused by, well ... no reason.

The problem is similar for the UK's two biggest car-park payment apps - BayByPhone and JustPark - and the issue is that both of their logos are different online and on app ...

Alan Charlesworth's blog

Of course the designers [who are unlikely to be later in life] would say web and app icons are similar enough - but that's the problem. When you're in a car park, and it's raining or the sun is shining on your phone's screen and the notice has words and no logo, or the 'web' logo and your phone just shows icons ... which is which? Oh, and the two companies using the same colours doesn't help.

It's a problem that simply doesn't need to exist.

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