Platforms such as Spotify and YouTube offer subscription access which includes no ads. So - pretty much by definition - folks who access these sites 'for free' are either mean or they can't really afford the subscriptions.
And yet the majority of ads I see on such platforms [I don't pay for subscriptions as I do not use them enough] are for luxury brands or expensive products that are way - and I mean way - beyond my budget.
I raise this issue because I'd like to know how marketers buying these ads are identifying and/or selecting [or even if] their target markets when spending their ad budgets.
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