These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Monday, March 2, 2026

making easy things hard ...

 When I tried to open my gmail account this morning I got this: 

Now, let me make this clear: not only do I not wish to have AI-powered email, but I would be unlikely to ever communicate with someone who has an AI-powered email - so I started clicking to get my gmail home page. After going round in several circles I finally got this message ...

  

To me, that reads like it's my fault. It wasn't, it was Google's. I wonder what part AI might have played in this shambles? 

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