OK, this was in the 'from' and 'subject' line of an email. What do you think it is all about?
I doubt that any of you - or, indeed anyone - would realise it is a promotion from a hotel.
I stay there several times a year. When I first actually read one of their emails [how many did I simply delete as spam before then?] I did have a quick word with the manager the next time I was there. He dismissed it as 'that's the marketing department'. I bit my tongue and just said 'they're costing you customers' as I left.
I'd have given him 10 minutes for nowt over a cup of their excellent coffee. For a night's stay I'd have talked with the marketing department for a morning or afternoon. Or sold them a copy of my book. Or they could simply have typed something like "tips on effective email marketing" into a search engine.
The irony is that it is a very good hotel in a very good location with reasonable prices, ie that have three of the 4Ps right ... but without the right promotion, they are wasted.
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