Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Monday, October 13, 2025

PC, tablet and phone use

 This image is part of an article on B2B sales to schools - but the reason I've included it is that  [according to this] '... 90% of K12 students use computers or tablets in school and nearly half at home'. 


What? Only half of students use computers or tablets at home? Does this mean they use phones? I hope so or they're missing out in their education. 

Doh!

 When the web designer can't get the page spacing right [it's not rocket science]



Friday, October 3, 2025

web page of no return

 We've all been there, you click on a link but the website requires you to pay or see adverts - but this is what I got on my ipad for inews.co.uk. Yep, this is the whole screen .. leaving no way to get off the page without closing the window. 



Snap up one of these bargains before they're gone






Tuesday, September 30, 2025

Someone paid for this ...

This came up as an ad on Google for a search on "SWB motorhome for sale". Well, you might say - that's what you asked for. Except that  SWB stands for short wheel base [a commonly used phrase for anything to do with vans, campervans and motorhomes] and the featured van [to which the link took you] is perhaps one of the longest of long wheel base motorhomes. 

So a waste of my time and a waste of the advertisers money. 



OK, so it's a joke, but ...

 This is a post on twitter by mediocreJoker85 in September 2025, but I think it reflects a lot of online textual content:

Real life: “I changed a lightbulb."

LinkedIn: “I single-handedly managed the successful upgrade and deployment of a new environmental illumination system with zero cost overruns and no safety incidents.”


Thursday, September 25, 2025

TickTok ... really?

At a social do over weekend I met guy who worked in procurement for a manufacturer that supplied components to the auto industry. His team bought the stuff – from manufacturing machinery to steel to nuts and bolts – to make those component. A few beers in, I asked if he used TikTok to find new suppliers.

He just glared at me for a while ... then burst out laughing and said ‘you nearly had me going there’. He then retired to the bar shaking his head muttering something like ‘feckin Tik-feckin-Tok’.

Tuesday, September 23, 2025

email 101: check your links

 This isn't a bad 404 page - the problem is that when I clicked on the link on a promotional email I was taken to this page.


 

brand association?

It's hard to avoid being political at the moment - and I'n not being so here. I'm simply asking the question about you wanting your brand advertised on this person's social media platform.


Source: Private Eye, September 2025

D'OH - THIS HAS COST THE ADVERTISER MONEY

If you go back through this blog you'll examples of stupid ad targeting ... well it seems nothing changes - this one's from twitter.