This cookies warning looks good - until you read that you can reject all cookies ... which would be good if only there was a 'reject' button.
Some of Alan's views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com
Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊
Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊
Sunday, November 2, 2025
Thursday, October 30, 2025
Friday, October 24, 2025
someone paid for this/these
The search was for "Kingsway Hotel Cleethorpes" and the first two listings were ads.
[1] There is an argument that no organization should pay for an ad when the search is for its brand name, but then in the days of more ads and zero clicks maybe that argument has weakened?
[2] The second advertiser has paid for an ad to appear on the SERP for "Kingsway Hotel Cleethorpes" ... when they don't even have a hotel anywhere in Cleethorpes. Hmmmmmm.
Tuesday, October 14, 2025
someone paid for this ...
I was thinking I could use a small flask, so I searched on Google for "250 ml flask" ... and none of the sponsored returns [adverts] featured a 250 ml flask. In other words, those [dim] folks had paid for the key word "flask" thinking - I assume - that I would see a 500 ml flask think 'that will do'. Sometimes I despair.
Monday, October 13, 2025
PC, tablet and phone use
This image is part of an article on B2B sales to schools - but the reason I've included it is that [according to this] '... 90% of K12 students use computers or tablets in school and nearly half at home'.
What? Only half of students use computers or tablets at home? Does this mean they use phones? I hope so or they're missing out in their education.
Friday, October 3, 2025
web page of no return
We've all been there, you click on a link but the website requires you to pay or see adverts - but this is what I got on my ipad for inews.co.uk. Yep, this is the whole screen .. leaving no way to get off the page without closing the window.
Tuesday, September 30, 2025
Someone paid for this ...
This came up as an ad on Google for a search on "SWB motorhome for sale". Well, you might say - that's what you asked for. Except that SWB stands for short wheel base [a commonly used phrase for anything to do with vans, campervans and motorhomes] and the featured van [to which the link took you] is perhaps one of the longest of long wheel base motorhomes.
So a waste of my time and a waste of the advertisers money.
OK, so it's a joke, but ...
This is a post on twitter by mediocreJoker85 in September 2025, but I think it reflects a lot of online textual content:
Real life: “I changed a lightbulb."
LinkedIn: “I single-handedly managed the successful upgrade and deployment of a new environmental illumination system with zero cost overruns and no safety incidents.”
Thursday, September 25, 2025
TickTok ... really?
At a social do over weekend I met guy who worked in procurement for a manufacturer that supplied components to the auto industry. His team bought the stuff – from manufacturing machinery to steel to nuts and bolts – to make those component. A few beers in, I asked if he used TikTok to find new suppliers.
He just glared at me for a while ... then burst out laughing and said ‘you nearly had me going there’. He then retired to the bar shaking his head muttering something like ‘feckin Tik-feckin-Tok’.
Tuesday, September 23, 2025
email 101: check your links
This isn't a bad 404 page - the problem is that when I clicked on the link on a promotional email I was taken to this page.
brand association?
It's hard to avoid being political at the moment - and I'n not being so here. I'm simply asking the question about you wanting your brand advertised on this person's social media platform.
Source: Private Eye, September 2025
D'OH - THIS HAS COST THE ADVERTISER MONEY
If you go back through this blog you'll examples of stupid ad targeting ... well it seems nothing changes - this one's from twitter.
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