These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Friday, February 13, 2026

just what is ai?

Anything from Tom Goodwin is worth reading - even if you do not agree with his opinion. In response to the research shown in the image below, he asked; 'Could there be a more useless term than "using AI"?'. Did it mean:

  • Autonomous Robots in factory?
  • CoPilot is on 1 laptop?
  • HR use for writing reviews?
  • There's a drone in a cupboard somewhere?
  • Dallas office tried it?

For more on Tom's view on AI [which is kind-of similar to mine] see his Nowism - Edition 35.


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