These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Friday, February 6, 2026

more data please ...

 For this chart I would like to see the methodology, in particular what the research considered 'shopping' to be. Bear in mind that online still only represents around 25% of all retail sales, so for around 13% of folk to shop everyday seems a bit high. Unless, that is, delivered take-a-way food is included - which, particularly in the US - would move the numbers up. The once a week/month numbers seem representative of the '25% of all retail sales stats'.

As always, never take any data at face value.

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