These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Tuesday, February 24, 2026

money for nothing ...

Just 'helped out' a friend of a friend who was concerned about how much he was spending on network advertising without any signs of success. 

I'll not bore you with all the details, but when [prompted by me] he asked the company he was paying to manage his advertising for some kind of report on the websites his ads were being delivered they told him 'that's not possible'. Hmmmmmmm 🤔

Effectively, 'we're taking your money but we're not going to tell you how we're spending it'. 


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