These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Wednesday, February 4, 2026

nothing new to see here ...

I'm assuming a couple of things here: 

1 The research is about when shoppers abandon purchases when they have put something in a basket/cart, and 

2 The 'extra costs' in the most popular reason are predominantly shipping costs. 

That said, these have been the main reasons, in much the same order,  since online shopping began around 30 years ago. Which reflects rather badly on e-commerce folk - in my opinion.


 

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