These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Friday, February 13, 2026

money well spent for the UK tax payers?

In every edition of the book I try to find an example of an over-priced website ... here's an example. A few weeks ago the UK government launched a new AI Skills website. Costing - apparently - £4.1m [that is; four point one million pounds] the site was created by PwC. 

Welllllll ... I reckon it would have taken me a couple of hours to find the sites that it links to, and another couple of hours to knock up the site. Apart from the obvious [though subjective] look of the site, that many of the linked-to sites were, errr, iffy - there is the objective issue of the site not meeting the UK government's own usability rules.

Furthermore, the site has no obvious backend [eg an e-commerce provision], being little more than a list of links [rather like my own site alancharlesworth.com].

I'm not going to go all political on this ... but who signed off on this procurement deal?


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