This is an odd one that I'm going to put down to perhaps being a bit lazy [reusing an add originally developed for an EU country, and/or poor copy editing before it was released.
First off, the email image quotes prices in euros [I'm in the UK, we use pounds]. Hmmm, I thought, that might be a problem [ie it could be illegal as 25 euros is worth less than 25 pounds, so if the prices are in pounds there could be a case for 'bait-and-switch'].
So I clicked on the link to check - and got this ...
Yep, the prices were in pounds - but they were from £14.99, not £24.99.
So the email message could have highlighted prices that were significantly lower - and so might have increased responses.
Update: Less than an hour later I got the same email but with the lead price in pounds not euros. But the landing page still had lower prices than the from headline.
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