These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com
Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.
Oh ... and I write all of these entries myself. There's no AI used on this blog.
OK, I appreciate that this is about the use of [so-called] martech - but this headline seems to be introducing a brand new idea to business and marketing. Is this another example of marketing jobs being taken by tech folk?
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