These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing.

Oh ... and I write all of these entries myself. There's no AI used on this blog.

Enjoy 😊

Saturday, July 11, 2026

ad spend well spent? [on a dubious product]

This one goes beyond the question of me being served and ad [on twitter/x] for a product I've no interest in - it seems to me that the product is a bit iffy. OK, so it is available on Amazon as some kind of health product - but numerous reliable sources say [something like] 

A doctor explains that using peptides without medical supervision is unsafe and discusses the associated risks. He outlines specific questions to ask a specialty provider who is offering peptides to reduce your risk of side effects or poor outcomes.

But let's get back to the advertising issue. On the ad it says in very small print 'for laboratory use only'. So, if it is really* for laboratory use only then the ad is targeted at folk who are using this stuff for laboratory research, wouldn't it be easy to get a list of those labs - there can't be that many - and contact them directly? 

Having said that, if the sellers are trying to find individuals who are willing to jeopardise their health by listening to influencers and take this stuff ... well maybe scattergun advertising makes sense?

* Or are those 4 words a legal get-out clause? Would labs really be interested in a retail price with discount for using crypto?

No comments:

Post a Comment