After analysing 6 million social media posts related to the [World Cup] tournament's group stage, FIFA's Social Media Protection Service reported 89,000 abusive social media posts with over 10% involving racial abuse.*
If you had paid for ads on social media pages related to football - your ad could have appeared alongside any of these 89,000 abusive posts.
*Source: widely reported in all media, from original post in Instagram by Gianni Infantino [@gianni_infantino] June 2026.
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