I rarely use Spotify and so only use the free version - and I accept the ads that come with it. But the other day I had my Marvin Gaye playlist on ... and on came a track I didn't recognise as being on the playlist. Mr Gaye, definitely, but not from my playlist. A little investigation revealed that Spotify had decided to add this track to my playlist as a recommendation. Why? Am I supposed to buy it? Am I supposed to be grateful for being told about a track that I had - presumably - rejected for my Marvin Gaye list. All it did was annoy me and lower my opinion of the music service - and so reduce any chance there might have been of me opting for the paid version.
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