Digital Marketing: examples of good and bad practice

 Back to another old favourite for an example of tech folk doing marketing jobs. 

The old favourite is a website not recognising my password, then when I follow the prompt to change it I enter the same password and it tells me it already exists. Grrrr.

But that's not the main reason for this post - take a look at the message I've high-lighted at the bottom of the image.

What that is folks is the software code for whatever I'd done wrong. get a marketer involved and the message would tell m what is wrong eg 'this password has been used previously'. Ho hum.