OK, so it's not strictly marketing, but the subject of music downloads is part of the digital environment, so it may impact those readers who fancy a career in the music industry – as musician, marketer or otherwise.
In 2025 Welsh band Los Campesinos – who manage their own
affairs – calculated the group’s income for July 2024 to June 2025. In those 12
months their music was streamed 9.3 million times on music apps, earning them just
£31,940. Spotify was the most common with 75% of plays at 0.29 per stream.
Amazon chipped in at 0.75p per stream. Effectively; the bands do the work, Spotify et al make the [excessive?] profit.
This information is available on the group’s website [loscampesinos.com]
– though I became aware of it in Private Eye’s December 2025 edition.
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