These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Monday, January 19, 2026

not so special offer ...

 I got this email offer from Travelodge ...

Let's ignore the fact that I have to book today and that I have to travel in the next couple of months ... but it's for a 5% saving. Yes, a £100 room would be slashed to an absolute bargain price of £95! Pass me my diary.

Within minutes I also received this offer ...

Welllll, 35% is a worthwhile saving, but three days to decide on a holiday before Easter? OK, some folk might be planning a break and so this might be a bargain ... but how many folk are in that position?


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