January 2026 saw the UK government confirm that Digital Unlimited Group, Havas UK and M&C Saachi have been appointed as it’s ad agencies of record. At the same time WPP Media has been hired “to lead government media strategy and support vital public sector campaigns”. Together the accounts are worth £1.95 billion [yes … billion].
And why is this story included here? Well, it goes on to say
that these appointments are meant to “streamline [government] work to more
effectively reach target audiences across the platforms. It engages with, such
as TikTok, Instagram and Reddit … “
Although it also includes other media such as TV, that a LOT
of money going towards three social media platforms.
Source: Private Eye #1666
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