First off; the targeting: 'textbook', 'semester' and 'back to school' combined by the textbook subjects makes it obvious that I'm never going to buy one of these books.
However, it's not just me that's been presented with an ad that is of no interest to me - take a look at the numbers I've highlighted at the bottom.
Yep ... seven and a half thousand people have had this ad presented on their twitter/X timeline. And if the advertiser is paying per impression? Oh dear. The one 'like' might be a buyer I suppose - but just one like suggests that the books' publisher didn't even ask their staff to click on the heart of the ad.
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