Yet another poorly targeted ad - but what took my eye on this one was that I read it as if it was me who had reviewed the product - which I hadn't because I've not bought any of these boots. And if I had, why advertise them to me?
The issue is, of course, that 'you' can be singular or plural - in this case you meant anyone in the population. Far better would have been 'As reviewed by buyers'. I'm guessing artificially intelligent software thought using you made the ad more targeted. Ho hum.

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