These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Friday, January 9, 2026

singular or plural?

 Yet another poorly targeted ad - but what took my eye on this one was that I read it as if it was me who had reviewed the product - which I hadn't because I've not bought any of these boots. And if I had, why advertise them to me? 

The issue is, of course, that 'you' can be singular or plural - in this case you meant anyone in the population. Far better would have been 'As reviewed by buyers'. I'm guessing artificially intelligent software thought using you made the ad more targeted. Ho hum.





No comments:

Post a Comment