These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Wednesday, January 14, 2026

how much? or rather , how little?

 My thanks to Private Eye edition #1666 which reported on 'click bait' articles in UK newspapers. Within the article was a revelation that one headline gained 1.6 million views. Whilst this might be impressive, not so is the income gained for those views: £133. That's 0.008 pence per click. OK, I suppose if you're running hundreds, thousands even, of these headlines on web pages that get a lot of visitors you'll make a few quid, but if you're not, well, 0.008p per click ...

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