These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Tuesday, January 20, 2026

old advice comes up-to-date

 Back in the day, a mentor of mine told me:

If you’re writing something that matters, take your time in getting it right.

if you’re writing something that doesn’t matter, don't waste your time – just don’t bother writing it at all.

Now he might say:

If you’re writing something that matters, don’t write it with ai.

If you’re writing something that doesn’t matter, still don’t write it with ai. 

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