These are some of my views on this digital marketing malarkey ... there's more on: AlanCharlesworth.com

Over the years – as you can see – I’ve added to this blog only sporadically. I decided to leave all the old posts ‘live’ as I think they can still be useful in helping folk understand digital marketing. Enjoy 😊

Tuesday, January 20, 2026

what? say that again. and again.

 Apparently Netflix deliberately dumbs down dialogue because viewers simply don’t follow the plot.  According to Matt Damon, talking on a Joe Rogan podcast, Netflix explicitly asks writers to repeat key plot points multiple times in dialogue, so viewers who are glued to their phones can at least understand what’s happening on screen. Watching while scrolling has become the norm — and content is adjusted to fit that habit.

So why have I included this story here? 

Well, switch the narrative round. Might organizations using social media to market their products/services need to dumb down their message because users are also watching TV while they're looking at that message?
Source: nexta.tv

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